About Rijk Zwaan
Since its inception in the Netherlands in 1924, Rijk Zwaan has become a global company operating in more than 100 countries. It is a family-owned international fruit and vegetable breeding business, which provides seeds to growers and develops fruit and vegetable varieties that are tailored to local climates, cultivation methods and consumer choices. Rijk Zwaan Australia was founded in Daylesford, Victoria, in 1987.
Background and Leadership
Peter Smith has been appointed as Managing Director, Commercial, at Rijk Zwaan Australia. He was previously Chief Executive Officer at Boomaroo Nurseries, a leading commercial seedling nursery. Peter is an accomplished leader who has managed manufacturing and operations in Australia, the UK, and Spain for more than 20 years.